Quick Recap About MIS INSURANCE SERVICES

How is your agency progressing with your insurance agency marketing plans? Are you talking about executing these important insurance marketing initiatives or actually accomplishing these tasks? Are your marketing efforts yielding the results you seek, and are you measuring the campaigns to determine ROI? MIS INSURANCE SERVICES, LLC is an excellent resource for this. Are your programs traditional or web based, or some combination of both? Review the key insurance agency web marketing activities below, and see if your agency receives a passing grade. Check off each item and add your total below to determine your web marketing grade.

-Insurance Agency Emarketing – Your agency utilizes professional e-marketing campaigns offering a monthly webinar, newsletter or case studies and has developed substantial opt in email list (5,000+). You closely follow CAN-SPAM regulations and measure the efficacy of each campaign. You have no spam complaints and honor opt-out requests immediately.

-Insurance Agency Website – You have an up to date website, attractive, easy to navigate, browser compatible with compelling and sticky content. Social media icons are prominent and link to your social media venues.

-Agency Blog – Your agency provides at least one blog, prominently displayed on your website, with 2-3 postings each week. Extra credit if you’re adding images to your blog postings.

-Agency Video – Your agency has invested in website video vignettes, providing information about your value proposition, products and services. This video is leveraged on your website and blog (insurance agency vlog).

-YouTube – You have created a YouTube channel leveraging the website video mentioned previously, and are working on expanding views of this channel.

-Insurance Agency Social Media Marketing – Agency executives, agents, producers, account managers and service teams are using LinkedIn, Facebook, Twitter and YouTube to expand your insurance agency web marketing reach. Extra credit if you have standardized your employee profiles on LinkedIn and have created a professional company page on both LinkedIn and Facebook.

-Agency Webinars – You have created a professional webinar series for your prospects (and clients) and have established a following where you receive 50 – 500 registrants per webinar.

-Client Testimonials – You have professionally branded client testimonial PDFs, describing how your insurance agency improved service, coverages or solved a unique problem for a multiple accounts. Extra credit if you have both written (PDF) and video testimonials and have added them to a private or public area of your website.

-Value Proposition, Elevator Pitch & Telemarketing Pitch – Your agency has vetted all three versions of these pitches, published them across your agency and practices them periodically at sales meetings and company meetings. These are refined and polished over time as your agency and the marketplace continually change. And, of course, the value proposition is the theme of your insurance agency website, prominently displayed on your Home Page.

-Collateral – This is actually eCollateral, electronic fulfillment that can be printed on demand if needed. This eCollateral is professional, branded and conveys your value proposition and services. It is used for email information requests and for producers as they work their respective pipelines. eCollateral is critical for lead response and professional lead handling.

-SEO – Your insurance SEO long tail keyword analysis is complete and your website has been professionally optimized. Your insurance agency appears prominently in organic search results (SERPS).

Wilkinson Insurance – The Basics

An insurance agency, often called an insurance broker or independent broker, actively solicites, refers and binds policies for a number of insurance providers on their behalf. They are not in any way directly associated with any one insurance provider. Insurance agents are highly specialized professional people who have a license to sell insurance, but not an ownership interest in it. They can be brokers or solo practitioners, or work for a company that hires and manages them. Have a look at Wilkinson Insurance  more info on this.


Many insurance agencies are formed as either corporations or limited liability companies (LLCs). Most people think that such agencies are legally binding, when they are in fact totally voluntary. They have neither a board of directors nor a written code of ethics. In fact, the only governing board is the sole director. The board may hire or fire the agents and also set their compensation and other terms and conditions.
There are two main functions of the insurance agencies. One is to find the right insurance policy for the client. The other is to negotiate with the insurance carrier to obtain a rate that is economically feasible for both parties. This second role is commonly referred to as underwriting.
To get started in the insurance business, you don’t need to have your own employees, office or even a storefront. You can establish your insurance agency on either a full-time basis or as a part-time practice. There are a number of excellent online sources for learning about this rapidly growing business. You can also attend conventions and seminars to get first-hand information from experienced insurance business owners.

Details On Howell Insurance Agency Association

An insurance agency, sometimes also known as an insurance broker or independent broker, brokers, and collects policies from a variety of insurance providers. Generally they are not connected to any one insurance company. They receive commissions for the policies that they sell, but do not represent any specific company. This is why some people may mistakenly think that the insurance agent or broker is selling them an insurance policy when in reality the individual is being given a quote or an idea of what the price or monthly premium will be for a policy. This is why it is important to have a variety of insurance agents or brokers on your insurance policy or list. Do you want to learn more? Click Howell Insurance Agency Association.

There are many reasons why an insurance agency may be established. Some people open their own insurance brokerage business without any connections or experience, believing that they can “go it alone” and not deal with many different insurance companies, or not have to change vendors on a regular basis. While running your own business can be very successful and allow you to have more control over your policies, the fact is that you must still rely on referrals and customers to buy your products. In order to get new clients or customers, an insurance brokerage firm must maintain a strong and consistent marketing program.

Many times insurance agents and brokers start out working independently and decide to open an agency. Then they receive commissions from many different companies for the policies that they sell. This means that each time the agent or broker sells a policy the company they represent receives a portion of the commission. Insurance commissions vary from company to company. For example, an insurance company that pays a commission of 10 percent to the agent may pay a higher amount to the broker who represents them exclusively.